By Jordan Edwards, proud Marketing Intern for Riley Life

Riley Life had the pleasure of spending a portion of its Leap Day with Brandon Ives of Brasco Design & Marketing.  Brandon and his team took the time to design a couple of different options for the company’s new logo.  It was exciting to see everyone on the edges of their seats waiting in anticipation for Brandon to unveil the different designs.

Brandon and his team most definitely did not disappoint.  We were presented with a number of options from a logo primarily image based, to a logo primarily text based, to a hybrid version combining the two.  I’m sure you have heard the saying “A picture is worth a thousand words,” so it was interesting to hear exactly what each designer had in mind when he or she was making the design.

Brandon sat back while we flipped through the pages, critiquing everything from the direction of a line to the curviness of a font.  It is crazy to see firsthand the level of thought that goes into creating a company’s logo.  There are so many details to be considered.  What are my competitor’s colors?  What does this logo portray to potential customers?  Does this logo constrain the direction in which the company could go?  Brandon jotted down all of this as he listened to us throw our opinions back and forth across the table.

The idea behind the new logo is to visually express Riley Life’s purpose and direction.  A few different logos were tossed around along with possible fonts, color schemes, and images.  The overall consensus was the need to incorporate the idea of growth and movement into the final product.

Brandon and his team are now going to go back and incorporate our feedback into current potential logos while continuing to work on a couple of alternative logos that we did not get to see today.  I think it is safe to say that today was productive for both sides, and we are all encouraged by the direction in which the logo is headed!

Stay tuned for more entries regarding the progression of the logo!

To find out more about Brandon and Brasco Design & Marketing visit http://www.brascomarketing.com/index.html.