The Riley Life logo is moving right along.  A lot of decisions have been made bringing us that much closer to our final logo.  During round three of our meeting, we finally landed on official colors – grey and blue!  Grey had been a favorite from the beginning and combined with blue became the front-runner to red and green.

We decided on the open box with an image “growing” out from the inside.  The different images range from fireworks to vines to a full tree.  Although some very neat fonts were introduced throughout this process, we are going with the more traditional letters (see the logo with the fireworks).

Font color combinations were also a hot topic in our latest discussion.  Now that we have settled in on a font, we have to decide which words will be blue and which will be grey.  So far the best suggestion has been to keep the blue to a minimum so that when it is used it significantly stands out.  Some ideas were to keep “Riley” and “Logistics” in grey while highlighting the word “Life” by leaving it blue.  The same goes for the slogan “Bring Life to Logistics” making only the word “Life” blue.

After our next meeting round we should have the logo finalized!  It has been an exciting process to see the transformation of the logo from meeting to meeting.  We cannot be more pleased with the responsiveness of Brandon and his team to all of our comments, concerns, and suggestions that we have had along the way.

Stick around as we unveil Riley Life’s new logo in our next post!

To find out more about Brandon and Brasco Martketing & Design visithttp://www.brascomarketing.com/index.html.